The Final Four is the culmination of March Madness. It manages to merge the passion of crazed collegiate sports fans with the character of its host city. Every year thousands of fans, alumni, media and athletes converge to see which men’s college basketball team will etch itself in the history books.
So it’s no surprise that the NCAA takes a lot of time weighing out options when it comes to host cities. It’s looking for a location that has the appropriate infrastructure but also one that has its own unique culture and plenty of opportunities for visitors to explore and have some fun.
