
It's Sunday and your family are sitting at the dinner table. There's a roast, gravy and then there's your vegan brother Tom. Your mom's upset that he will not try a bit of the gravy on his vegetables and Grandpa is surprised that chicken even counts as meat.
We can be certain that the dinner conversation will soon circle around to how "normal, nice, necessary and natural" meat eating is. These are the four main rationalization strategies that omnivores use to defend their dietary choices.