- Apple may unveil as many as seven new products at its Sept. 9 “Awe Dropping” event, including the ultrathin iPhone 17 Air that could replace the iPhone Plus line. The company is also expected to introduce health-focused updates across its Apple Watch and AirPods lineups, marking a significant hardware refresh amid ongoing challenges in artificial intelligence competition.
Apple’s Sept. 9 “Awe Dropping” event, announced earlier this week, arrives at a critical moment for one of the world’s most valuable companies as it seeks to maintain momentum following strong third-quarter earnings that delivered record revenue of $94 billion. The event, scheduled for 1 p.m. Eastern at Apple’s Cupertino, Calif., headquarters, represents the opening phase of a reported three-year transformation strategy, according to Bloomberg’s Mark Gurman, that’s designed to reinvent Apple’s hardware ecosystem.
