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The Independent UK
The Independent UK
Lifestyle
Saman Javed

Alison Hammond stars as a formidable countess in Sainsbury’s Christmas advert

Hammond Sainsbury Stephen Fry
Sainsbury’s

Sainsbury’s has unveiled its festive advert featuring This Morning’s Alison Hammond, almost two months before Christmas.

The campaign, titled “Once Upon A Pud” premieres on Friday 4 November, and sees the TV personality take on the role of an all-powerful countess.

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