Alison Hammond was clearly inspired after having The Apprentice's 2023 finalists on This Morning as she 'fired' Dermot O'Leary and kicked him out of the studio. The hosting duo were back at the helm of the ITV daytime show on Friday (March 24) when they were joined by Marnie Swindells and Rochelle Anthony.
During Thursday night's final of The Apprentice, viewers watched the two women battle it out to be Lord Alan Sugar's next business partner as they presented their ideas with the help of some familiar faces for the first time.
In the end, Lord Sugar hired boxing gym owner Marnie as his latest business partner following an all-female finale after Marnie, a 28-year-old court advocate and gold medal-winning boxer from London, and 35-year-old salon owner Rochelle took on the most important business pitch of their careers so far and attempt to convince Lord Sugar and industry experts that they were worth the investment.
