Alison Hammond has dismissed speculation that she will be joining the cast of Celebrity Traitors, citing a scheduling conflict with filming for The Great British Bake Off.
The popular television presenter had been rumoured to be in discussions with producers for the hit BBC reality gameshow, following the success of its inaugural celebrity spin-off series. However, speaking on ITV’s The Jonathan Ross Show, Hammond confirmed the rumours were unfounded.
"I can’t do it because I’m doing Bake Off," the 51-year-old explained. "I think it’s the same time when I’m doing Bake Off, so that’s a definite no."
The show, hosted by Claudia Winkleman and set in the Scottish Highlands, sees 22 contestants – mostly ‘faithfuls’ – attempt to identify ‘traitors’ who secretly eliminate players overnight, all in pursuit of a cash prize.
Its celebrity version, which featured stars such as Sir Stephen Fry, Jonathan Ross, and Paloma Faith, garnered an average audience of 14.9 million people, making it the biggest TV audience of 2025.
Despite her inability to participate, Hammond expressed enthusiasm for the programme. "I’m so sorry, I would love to do that," she said, adding, "I wouldn’t want to be a traitor though, I’d want to be a faithful. I don’t want no stress."
Instead, Hammond will return to Channel 4’s beloved baking competition, co-hosting alongside comedian Noel Fielding. She will also be joined by long-standing judge Paul Hollywood, as celebrated cookbook author Nigella Lawson steps in to join the judging panel, replacing Dame Prue Leith.
Reflecting on Dame Prue’s departure, Hammond shared her mixed feelings. "It’s kind of bittersweet. We love Prue," she stated. "She’s incredible – she’s given nine years of her time, but we also want her to go and enjoy life as well. I think she’s 86 now. She’s got a wonderful husband and they want to do more things. When you’re doing Bake Off, your summer’s gone, literally."
She continued: "It’s very bitter that she’s going, but we’re very excited that we’ve got Nigella Lawson. I can’t wait – I’m actually meeting her next week. We’re going to have a coffee and a little chat. She’s really excited."
Dame Prue announced in January that she was stepping down from her judging role, which she had held since 2017, citing a desire to "work less and play more."
The Jonathan Ross Show airs on Saturday at 10pm on ITV1 and ITVX.
