In September 2023, Alice Mansergh assumed the role of Chief Executive Designate at Tourism Ireland, marking a significant milestone in her career. With a background in leading commercial organizations at Google for nearly two decades, Mansergh brings a wealth of experience to her new position.
As the head of Tourism Ireland, Mansergh is tasked with promoting the island of Ireland as a premier holiday destination for overseas visitors. With a focus on marketing and strategic planning, she aims to increase revenue by 5.6% in the coming years while showcasing the diverse offerings of the island.
One of Mansergh's key priorities is to tap into emerging tourism trends, such as the growing influence of social media on travel decisions. By leveraging digital platforms and engaging with travel influencers, Tourism Ireland seeks to reach a wider audience and highlight hidden gems beyond the popular tourist spots.
Moreover, Mansergh recognizes the importance of storytelling and cultural heritage in attracting visitors to Ireland. From iconic landmarks like the Wild Atlantic Way to lesser-known islands and villages, she emphasizes the unique scenery, heritage, and warmth of the Irish people as key attractions for travelers.
Looking ahead, Mansergh envisions promoting seasonal events like Halloween and spring festivals to showcase Ireland's rich cultural tapestry. Additionally, she aims to capitalize on the growing trend of screen tourism, leveraging the popularity of film and TV productions shot in Ireland to draw in visitors.
With a deep appreciation for Ireland's natural beauty and vibrant culture, Mansergh's leadership at Tourism Ireland is poised to elevate the country's tourism industry to new heights. Through strategic marketing initiatives and a focus on authenticity, she aims to position Ireland as a must-visit destination for travelers seeking unforgettable experiences.
