Joshua Stancle runs Clean Saint out of Los Angeles. The product is a waterless oral-care film. The company is him. He uses AI for sourcing, marketing, web development, and customer support, and when we asked him what that felt like, he put it this way: “In a sense, there are ten of me.”
I keep coming back to the second half of that sentence. If there are ten of you, you need some way of knowing whether the other nine are getting the work right.