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Benzinga
Benzinga
Technology
Anusuya Lahiri

Alibaba Chases Price-Sensitive Customers To Salvage Sales Growth

Alibaba Group Holding Limited (NYSE:BABA) has turned to the ~930 million consumers in third and fourth-tier cities to boost its slowing sales growth, the Financial Times reports.

Alibaba's Taobao Deals target the fast-growing market of bargain-hunting shoppers in smaller and less affluent cities. Sales of Jinye's spongy tissues have swelled since it became one of the first companies to open a store on Alibaba's Taobao Deals.

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