
Alibaba Group Holding Limited (NYSE:BABA) has turned to the ~930 million consumers in third and fourth-tier cities to boost its slowing sales growth, the Financial Times reports.
Alibaba's Taobao Deals target the fast-growing market of bargain-hunting shoppers in smaller and less affluent cities. Sales of Jinye's spongy tissues have swelled since it became one of the first companies to open a store on Alibaba's Taobao Deals.