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The Guardian - UK
The Guardian - UK
Entertainment
Laurence Phelan

Ali G: Who Iz I? trailer reveals return of Sacha Baron Cohen’s prank-playing rudeboy

Ali G Baron Cohen Sacha Baron Cohen Buzz Aldrin Donald Trump United States
Sacha Baron Cohen as Ali G, wearing a striped rasta hat and yellow-tinted sunglasses
Sacha Baron Cohen in the trailer for Ali G: Who Iz I? Photograph: Amazon MGM Studios

The first full trailer for Ali G: Who Iz I? has been released online, revealing some of the escapades and pranks – and their victims – that will appear in the second feature-length comedy starring the academically challenged west Staines rudeboy character created and played by Sacha Baron Cohen.

Sporting new dreadlocks but still wearing the clothing that was favoured by young white Britons copying US hip-hop and Black streetwear fashions in the 00s, Ali is back to contend with the issues of the day – as well as the pregnancy of his long-term girlfriend, Julie. In the 20 years since the character has been away, he says that “the world went to crap: there was Covid, wars and Ed Sheeran”.

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