As holiday shoppers head to the stores in search of Black Friday deals, they'll hear the familiar pitch: Would you like to save an extra 10% on your purchase today by opening a new credit card?
A discount dangled at the checkout counter is always tempting. Almost 70% of shoppers who have applied for a retail-branded card say they've done so impulsively. Holiday sticker-shock can make that 10% (or more) discount even more alluring.
And while these credit cards have become less popular in recent years, higher prices and tighter finances could persuade more shoppers to give them another look. A recent LendingTree.com survey shows more than a third of Americans say they're at least somewhat likely to apply for a retail-branded card this holiday season. Of those earning at least $100,000, almost half say they're likely to apply.
