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Evening Standard
Evening Standard
Technology
Alan Martin

Alexa will soon let brands answer your questions

Alexa Amazon

An Amazon Echo smart speaker (Andrew Matthews/PA)

(Picture: PA Archive)

If you ask your Amazon Echo a question today, Alexa’s crisp, digital voice will do its best to answer your query from its database of answers or via a seemingly related website.

But soon, it will let brands answer questions too in a feature called “Customers Ask Alexa”, blurring the line between neutral, objective advice and straight-up advertising.

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