Sunderland's 'sustainable model' means the club must work within its own resources, according to boss Alex Neil. Chairman and majority shareholder Kyril Louis-Dreyfus is keen to avoid going down the same route which saw previous owner Ellis Short burn through hundreds of millions of pounds in a failed attempt to bring success to the club.
The model has previously been outlined by sporting director Kristjaan Speakman, and now head coach Neil has explained how it works in relation to the club's transfer dealings in the build-up to their return to the Championship after winning promotion from League One via the play-offs last term. "We have a strategy where our job is to go out and find the best young talent we can afford, bring them in, develop them, make them better, and then we have a hardcore of senior players that are there to help facilitate that," said Neil, whose team kicks-off its Championship campaign at home to Coventry City tomorrow lunchtime.
"That's how we are going about our business. You hear about a sustainable model, and that means we are trying to do it within the resources that we generate as a club.