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Marie Claire
Marie Claire
Lifestyle
Nikki Ogunnaike

Alex Cooper Is Building Empires (Yes, Plural)

AC.

Seven years into her career, much of Alex Cooper’s lore has been well documented. But for those who don’t know, a quick rundown: the former Division 1 soccer player turned "Call Her Daddy" podcaster and Unwell founder, got her start at Barstool Sports with a co-host who, in a much-publicized and contentious breakup, eventually broke off to do her own thing. Cooper left Barstool, taking the podcast to Spotify for a big money deal, then to SiriusXM for an even bigger money deal—and she brought her Unwell Network of podcasts to the radio behemoth with her. Today, she announces her next steps for SiriusXM domination: Unwell Music—a channel of tunes curated by Cooper and friends; and Unwell On Air—a channel with daily live programming, including a place for faithful listeners (the Daddy Gang) to call in and join the conversation with the radio hosts, and once a week, Cooper herself. And let's not forget that just last month, she launched Unwell Hydration, a line of electrolyte drinks.

I’m not an OG Daddy Gang member, but I’ve tracked Cooper’s goings-on for a few years now. I clocked the Vogue wedding article. Watched some moments from the 2024 Summer Olympics. Laughed as clips from interviews with celebs like Love Island’s Leah Kateb, Gywneth Paltrow, and Jojo Siwa hit my social media feeds at every turn. I may not have known about "Slim Shady" or "Mr. Sexy Zoom Man" (eventually revealed to be husband, film producer Matt Kaplan) but you’d have to have your head buried in the sand to miss that she’s got that business acumen and unflinching drive, combined with a certain X-factor, that gets you to the top. It would be simple—and frankly, uninspired—to chalk it up to being skinny and blonde. Those things will only get you so far. I needed to know more.

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