Zildjian, the iconic cymbal brand, and Alesis Drums have announced a strategic partnership that they hope will deliver “greater realism, nuance, and inspiration to drummers in all areas of music performance and production.”
All very good, but what do those fine words mean in practice? Well, essentially, it brings the sound of Zildjian into Alesis’s electronic kits. Announcing the partnership, Michael Weber, Director of Marketing at Alesis, said:
