Thousands of shoppers were trying to get onto the Aldi website this morning to access the popular Kevin the Carrot collection. More than 73,000 people were being held in an online queue before 8am on the Aldi page.
The queue came as the budget-friendly supermarket launches their brand new Kevin and Family Carrot merchandise for 2022 which is available to buy online and in stores from November 17. Aldi said the queue was put in place to improve customer experience.
The Kevin the Carrot Family collection contains new plush toys as well as Christmas tree decorations and pyjamas, and is available to buy now at Aldi. There was more than 73,000 shoppers queuing to get access to the collection shortly before 8am on Thursday, November 17.