Thousands of shoppers were trying to get onto the Aldi website this morning to access the popular Kevin the Carrot collection. More than 73,000 people were being held in an online queue before 8am on the Aldi page.
The queue came as the budget-friendly supermarket launches their brand new Kevin and Family Carrot merchandise for 2022 which is available to buy online and in stores from November 17. Aldi said the queue was put in place to improve customer experience.
The Kevin the Carrot Family collection contains new plush toys as well as Christmas tree decorations and pyjamas, and is available to buy now at Aldi. There was more than 73,000 shoppers queuing to get access to the collection shortly before 8am on Thursday, November 17.
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Once through the queue shoppers had ten minutes to buy their items and checkout online. The website has now rectified itself and is functioning as normal.
An Aldi spokesperson said: “The demand for our Kevin the Carrot soft toys was extremely high and, as a result, customers were held in a queue to enter the website. This was to improve the customer experience on our website and we apologise for any inconvenience.”
The new collection will also be available in local Aldi stores but stock may be limited. Demand for the new merchandise is high following the launch of this year’s Aldi Christmas advert which sees Kevin reunited with his family, Katie, Jasper, Chantenay and Baby after he misses his plane.
For shoppers who miss out on the collection on the Aldi website there is stock elsewhere. Amazon has a range of Kevin the Carrot merchandise too. The online retailer has this tree decoration set for just over £16, and this plush toy set which features Chantenay, Jasper and Baby Carrot is £24.99.
There's also this special-themed Charles Dickens carrot set for £19.99. See all of Amazon's Kevin the Carrot merchandise here. eBay also offer cheaper versions of some of the merchandise but these products will range from used to new.
The Kevin the Carrot launch comes just a day before Aldi opens their Christmas 2022 slots. Aldi is trying something different this year compared to other stores by offering click-and-collect and no delivery, allowing shoppers to save cash but also get the Christmas food they want.
Aldi's Christmas slots open on Friday November 18 and last orders having to be made by Wednesday December 14 at 11:50pm. Customers can choose their Christmas collection slots between Tuesday 20th December and Friday 23rd December.
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