Aldi shoppers say that trying to get their hands on the retailer’s new Kevin the Carrot plush toy range is the “equivalent of Glastonbury tickets”.
Thousands of shoppers tried to get onto the Aldi website on Thursday morning to access the new Kevin the Carrot collection. More than 13,000 people were being held in an online queue on the Aldi page.
The new toy range comes after Kevin the Carrot returned for his seventh year in Aldi’s new Christmas advert. He was joined by his family in the ad, which paid homage to Home Alone and saw Kevin left behind when he missed his flight to Paris.