Aldi is bringing backs its Channel 4 TB show - and you could appear in the next series. Channel 4 has confirmed a second series of hit TV show, ‘Aldi’s Next Big Thing’. The programme, presented by Anita Rani and Chris Bavin, ran for six weeks in October and gave 36 small British suppliers an audience of millions and the opportunity to stock their products in Aldi stores across the UK.
From edible bugs and camel milk to Yorkshire pudding beer and rum cake, the series took viewers on a behind-the-scenes journey of deliberating which new British food and drink products to bring to Aldi’s shelves. And shoppers voted with their feet, with winning products selling out in just days after appearing on the show.
The second series will see Anita and Chris return as Aldi calls on suppliers of all shapes and sizes to get involved. Julie Ashfield, Managing Director of Buying at Aldi UK, said: “The response to the first series of Aldi’s Next Big Thing was overwhelming. We’ve had such positive feedback on showing shoppers behind the scenes, from tasting and developing products, to seeing them land on shelves.
