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Evening Standard
Evening Standard
Business
Simon Hunt

Aldi takes on Lidl and Greggs with launch of ‘Aldidas’ clothing range

Aldi’s new range of hoodies

(Picture: Aldi)

Discount supermarket Aldi has joined the likes of retailers Lidl and Greggs with the launch of its own branded clothing range.

The range, dubbed ‘Aldidas’ by social media fans, features hoodies, joggers and trainers and promises to “make wearers the envy of the middle aisle and beyond.”

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