Aldi has thrown shade at another supermarket after a Twitter user sarcastically pointed out a ‘tremendous’ saving of 1p on a Specialbuys product. The budget retailer responded to a social media user mocking the discount by taking a swipe at Tesco.
Steven Marley, who is a photographer, shared a photo of some Lenor fabric conditioner in the middle aisle, which had been reduced from £1.99 to £1.98. He joked: “Tremendous bargains at @AldiUK today - don’t miss out.”
READ MORE: Aldi’s latest Specialbuy is £199 BBQ that’ll arrive in time for Jubilee bank holiday
But Aldi hit back, quipping: “At least you don’t need a clubcard to get the discount.”
Some social media users joked they were going to ‘buy two’ thanks to the discount, but others sided with Tesco.
User LawAspi said: “Clubcards free though. If you're gonna throw shade at least make it bigger than a cocktail umbrella.”
Tesco has found itself in hot water with shoppers over its Clubcard prices in recent weeks, which offers discounts on various items exclusive to those with a loyalty card.
One shopper described the Clubcard prices as ‘dreadful’ after spotting a product that she said costs £40 if you don't have a Clubcard, but only £16 if you do.
However, the free card offers access to thousands of exclusive deals on products, from everyday staples like fruit and veg to treats like prosecco and ice-cream.
But it's not the first time this week Aldi have shaded Tesco - who offer an Aldi price match - on social media. On Thursday, Aldi shared a snap of a Tesco advert that read ‘We want you to spend less with us’. To which Aldi wrote: “So do we”, followed by a winking emoji.
Nor is it the first time Aldi have been caught out by shoppers for their 1p discounts, with another shopper pointing out some Terry’s Chocolate Oranges reduced from £1 to 99p. Twitter user Zoe said: “Easy @AldiUK. Wonder how many fell for this?” In response, Aldi wrote: “Look after the pennies n all that.”
A Tesco spokesperson said: “Through Clubcard Prices, we’re giving more than 20 million customers access to thousands of exclusive deals and we're always happy to welcome new members.
"It’s easy and free to sign up, and customers can register on the Tesco Grocery & Clubcard app, website or in store to start saving straight away - so why not enjoy the warm weather even more this weekend with two packs of Fire Pit meat for the BBQ for just £8 and Ben & Jerry's ice cream for only £3.50?”
You can read more about Aldi and their Specialbuys here: I shopped Aldi’s Bank Holiday Specialbuys and these were the best middle aisle finds
