Aldi shoppers have rushed to praise its £7 Specialbuy perfume. The scent has been described as being 'identical' to a Jo Malone scent which costs £110 for 100ml.
The budget retailer updates its SpecialBuy offering every Thursday and Sunday - with shoppers often waiting with anticipation to find out what bargains are up for grabs. Many have praised the new perfume - called Ladies' Eau De Parfum No. 11.
No. 11 is just one of a large range of fragrances on sale at Aldi, but this one has been praised for its similarity for Jo Malone’s Peony and Blush Suede. It costs £110 for 100ml bottle of the Jo Malone product, compared to just £6.99 at Aldi.
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Customers have flocked to review the item on Aldi's website, leaving a number of five star reviews, Echo reports. One reviewer said: “Smells amazing! So happy with this perfume! Smells identical to Jo Malone!”
A second wrote: ”Beautiful. I love this perfume. A dupe of Jo Malone. Aldi has done it again with a reasonably priced beautifully smelling perfume”. A third added: “Jo Malone dupe. This is lovely and so cheap a jo malone dupe very lovely fragrance”.
Someone else said: “Just like Jo Malone but much cheaper. Very nice perfume lasts ages Excellent value for money”.
Another user added: “Bargain in a bottle! Absolutely love this perfume! Very light, delicate and feminine” and another added: “Unreal. Really fresh scent, exactly like a high end brand that costs over £100!”
Aldi’s Ladies' Eau De Parfum No. 11 Peony Blush is priced at £6.99 and is in store from today, July 28. Jo Malone’s Peony and Blush Suede is priced at £110 for 100ml and is available here
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