Budget supermarket Aldi has shoppers obsessed with its latest SpecialBuy item, which customers say is a dupe of a high street beauty brand.
Aldi’s SpecialBuys often prove popular with shoppers, many of whom await Thursdays and Sundays to see what they’ll be able to get their hands on. Recently, shoppers have been loving SpecialBuy beauty products - and this time, it's the retailer’s Summer Touch Booty Balm that’s catching shoppers’ attention.
The balm is “specially formulated with a host of skin-loving ingredients” including Amazonian plant guaraná extract, cupuacu butter and coconut oil and is said to melt into the skin, leaving it “visibly firmer giving a sumptuously silky finish”.
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The product, which is priced at £4.99, is scented with an array of tropical notes including coconut, jasmine and orange. Many shoppers have been comparing the balm to Sol De Janeiro’s Brazilian Bum Bum Cream, which is priced at £43.
Instagram page @galsonthehighstreet, an account that shares ‘the best women's high street fashion and beauty’, posted a reel of the Aldi balm and said: “Gals RUN to @aldiuk for this dooooop!!
“It’s unreal, I applied this morning and can still smell it now, gives off such sol de janeiro vibes for just £4.99! @aldispecialbuysuk.” The post racked up hundreds of likes with many people sharing their thoughts in the comments.
Beneath the post, one shopper said: “Got some today and can confirm it is amazing” and a second wrote: “NEEEEED”. A third tagged a friend and added: “we need to get to every Aldi”.
A fourth shopper said: “Aldi special aisle is the place to be right away.” Another added: “Needing to hunt it down!”
Aldi’s Summer Touch Booty Balm is priced at £4.99, while Sol De Janeiro’s Brazilian Bum Bum Cream is priced at £43. This means shoppers could save around £38. The Summer Touch Booty Balm is available in Aldi stores now.
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