Aldi shoppers were delighted as they managed to get hold of the extremely popular Prime Hydration energy drink despite 'carnage' queues. Adam Smith, 36 from Wollaton queued from 7am on Thursday, December 29 with his ten-year-old son Charlie to get one of the limited edition drinks.
From Thursday, December 29 the highly-sought drink created by Youtube stars KSI and Logan Paul will be stocked at all Aldi supermarkets for £1.99 as a Specialbuy. Mr Smith said they managed to get one of each of the three flavours but the drinks sold out quickly.
He said: "Every child is obsessed with this Prime Hydration drink so my son insisted that we got up this morning before Aldi opened at 8am because they are stocking it. We joined the queue at 7.20am and it was carnage but there wasn't enough for everyone," he said.
Read more: Aldi to stock Prime Hydration for £1.99 but there will be a limit
"At least half the queue was disappointed and there were three per customer. It's absolutely insane for a drink. We managed to get three as there were different flavours. They had them up the front near the checkouts and apparently, it's a one-hit-wonder that they will not be restocking"
"Once it's gone, it's gone. Each store was limited to a certain amount and that's it. There were about fifty people in front of us with at least a hundred behind us."
Queues were also reported at the Daleside Road Aldi and the store at the Rivendell development, off Colwick Loop Road.
A spokesperson for Aldi said: "The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29th December. The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!
"The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.
"The drink, which is 10% coconut water, contains electrolytes and B vitamins and BCAAs, has zero sugar and around 20 calories per bottle. Aldi shoppers can choose from three different flavours: Blue Raspberry, Lemon and Lime, and Ice Pop."
Before today the drink was only stocked in ASDA at a price of £2. The drink has been selling out on ASDA shelves, leaving people desperate to get their hands on one - the drink was even being sold on eBay for up to £50,000.
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