Budget supermarket Aldi has left their social media followers in stitches after responding to a post about the Peppa Pig ice creams sold in their stores.
A customer named Kieth recently took to Twitter to share a snap of the sweet treat, which is shaped like the popular children's cartoon character.
However, he couldn't help but noticed the ice cream design had a rather X-rated flaw - as he thought Peppa's arm was unfortunately placed to look like a penis.
In a post online, he shared a snap of the lolly, writing: "@AldiUK I was very happy to see these in your supermarket, but perhaps not as happy as Peppa is..."
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The cheeky tweet has had many people in stitches - as has the supermarket's response.
Aldi's official UK Twitter account retweeted the post, adding: "Keith that is an ARM."
Their amusing reply has gone viral, garnering over 7,400 likes and hundreds of retweets.
Even Specsavers got involved in the joke, saying: "Doesn't look like one to us."
Others make some hysterical comments at Aldi's expense, while some suggested they should try out a new design for the product.
Someone else posted: "Keith is just referring to Peppa's huge smile, no idea what her arm has to do with it?!"
While a different user wrote: "Lol, had this discussion with my wife sooo many times, I can't help but giggle whenever we have them."
A third shared: "One can forgive Keith for mistaking it as something other than an arm. Sometimes a design on paper or computer doesn't work physically when put into practice."
"I say mine's like an arm too," added a fourth.
"Now I just can't unsee it," said a fellow customer.
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