Aldi today said it would continue to provide the lowest grocery prices in the UK to help households meet soaring living costs after the company attracted 1.5 million extra customers to its stores over the past 12 weeks. Aldi said more of its customers were consolidating their grocery spend and using Aldi as their first and only supermarket choice.
In its annual trading update, Aldi said whilst sales growth in the UK and Ireland had slowed in 2021, trading had accelerated quickly in the past six months as pandemic restrictions were lifted and rising living costs affected shopping habits. Latest data shows sales growing at 18.7% with market share at 9.3% - the highest at any point during its 32-year history - and making Aldi Britain’s fourth largest supermarket, having recently overtaken Morrisons. The percentage of households shopping at Aldi also rose to 65%, making it Britain’s third most popular supermarket.
It said sales of its Specially Selected range had increased 29% in the last 12 weeks as customers switched from the more expensive supermarkets in search of more affordable food. Consumer group Which? recently confirmed Aldi as the UK’s cheapest grocer on a basket of 47 everyday items.
