Aldi's sales of plant-based products increased by 500% year-on-year during Veganuary.
The UK's fifth largest supermarket expects the increase in demand for its plant-based products to continue throughout the year, with Aldi expanding its range by 50% for Veganuary in response to demand.
The growing love for plant-based products is not just isolated to Veganuary, with Aldi seeing more than a 250% increase in 2021 for sales of its vegan range compared to the year prior.