Aldi's sales of plant-based products increased by 500% year-on-year during Veganuary.
The UK's fifth largest supermarket expects the increase in demand for its plant-based products to continue throughout the year, with Aldi expanding its range by 50% for Veganuary in response to demand.
The growing love for plant-based products is not just isolated to Veganuary, with Aldi seeing more than a 250% increase in 2021 for sales of its vegan range compared to the year prior.
The vegan products the supermarket offers spans from ready meals and frozen food to bakery items and confectionary.
Products such as its Plant Menu Spicy No Chicken Burger, Plant Menu Vegan Cheese and Plant Menu Vegan Blondies and Brownies were particularly popular in January.
Julie Ashfield, Managing Director of Buying at Aldi, said: “Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows.
“In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value.
“But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”
Veganuary is an annual challenge run by a UK non-profit organisation that encourages people to follow a vegan lifestyle for the month of January. Its popularity has increased each year since it began in 2014.
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