Aldi has released a £6.99 perfume that's being compared to a £260 bottle of Aventus Creed.
The supermarket has announced the return of His Reign Eau de Parfum, as well as a new female addition, Her Reign Eau de Parfum. Priced at £6.99 each, shoppers can save 97% compared to Aventus Creed, which retails at more than £250.
According to Aldi, the Lacura His Reign Eau de Parfum "boasts sophisticated flair". The fragrance has light notes of blackcurrant, apple and bergamot blended with patchouli, Moroccan jasmine and rose, along with a base of musk, oak moss and vanilla.