Aldi's middle aisle is proving to be the pest place for parents to find affordable presents this Christmas, as the retailer stocks a range of Little Town wooden toy sets. Including a £9.99 set almost identical to £30 product from higher-end brand JoJo Maman Bébé.
In the last week Aldi special buys have proven immensely popular during the November sales, with hundreds of shoppers queing up to buy discounted household products, including the sell-out dual air fryer. Special buys hit the retailers site each Thursday and Sunday, and yesterday's new listings are catching the attention of Christmas shoppers.
The Little Town Wooden Farm Play Set is being snapped up by parents, at £9.99 the portable farm house includes 12 playful pieces; from a tractor trailer and farmer to a donkey and wooden llama. Aldi launched the Little Town sets back in 2017, but this particular Scandinavian style toy is being snapped up due to it's higher-end resemblance.
READ MORE: Aldi restrict sales of £35 Specialbuy after people put in queue because site so busy
The farm set is £19.96 cheaper than an almost identical set from childrens brand JoJo Maman Bébé, who sells a similar product for £29.95. As well as another high street brand, Great Little Trading Co, who sells a similar set for £60.
The Little Town set is designed for little ones (ages 3+) to take around on the go with them, and supposeduly encourages imaginative play. The brand has been a hit with Aldi shoppers, with many saying its products are great value for money.
One shopper said: "I absolutely love the look of this toy - something about it that's just simple, yet friendly. I also really like that the finer details have even been thought of like the branding.
Another said: "Perfect for a little ones birthday. Good value for money and pleased." As well as the Farm Set, Little Town has a host of other play sets to choose from, including its own Little Town Wooden Aldi delivery set, which is now £2 cheaper at £3.99.
And in the lead up to Christmas a handful of the products are reduced, including the now £3.99 Wooden Airport Set, the £7.99 Fishing Boat and the £7.99 Sail Boat.
The Little Town range at Aldi also has some larger gift sets, like this Wooden Rocket. At £24.99 it's one of the brands more expensive toys and has 11 pieces, as well as 3D astronauts.
Read Next:
Cyber Monday shoppers can get an extra 10% off iPhone 12 Pro Black Friday price
River Island shoppers who spent £35 can get £290 worth of gifts ahead of Black Friday
Shopping hack to get Hotel Chocolat Velvetiser cheaper than Black Friday sales
Ooni dupe loved by pizza lovers is £80 cheaper in Amazon Black Friday sale
I bought a £21 'mystery' Black Friday box and got £100 headphones that can rival Apple Airpods
