Aldi, in partnership with Team GB and ParalympicsGB, is ramping up its Get Set to Eat Fresh programme in a bid to educate an extra one million children about affordable healthy eating by the end of 2024. Get Set to Eat Fresh is a nationwide education programme designed to help young people aged 5-14 years develop the skills required to cook nutritious, low-cost meals.
The new target will significantly increase the scale of the programme - which has so far engaged more than two million children since its launch in 2015 - at a time when it is more important than ever to support young people and families to make affordable, healthy choices. Within the next two years, Aldi will be increasing its number of school partners; as part of the programme, Team GB and ParalympicsGB athletes will get involved in creating school resources and visiting schools to share their tips on making quick, healthy meals on a budget. Diver Jack Laugher and Paralympic rower Lauren Rowles have recently helped create resources for the current campaign.
The UK’s fifth-largest supermarket will also be expanding its library of online resources for teachers and families, helping to build children’s understanding and love of nutritious food. Liz Fox, Corporate Responsibility Director at Aldi, said: “Making healthy, great quality food accessible to everyone has always been at the heart of Aldi.