Aldi is at it again as the budget supermarket poked fun at a shop that was apparently selling McVitie's chocolate digestives for an eye-watering £5.39.
Known for never missing a chance to tease, Aldi’s social media team were quick to respond when the No Context Brits Twitter page spotted the case of daylight robbery – simply replying ‘Belmont Chocolate Digestives: 69p’. It was, of course, a reference to the supermarket's own brand and - assuming the picture was not doctored - the considerable price difference to the biscuits in the original tweet.
The taunt sparked various follower responses such as "Shots fired", “I genuinely think the reason I still have Twitter is just so I can check @AldiUK tweets. Never a dull day" and “Even Aldi be trolling”.
