Budget chain Aldi has officially overtaken Morrisons to be crowned the UK's fourth largest supermarket, according to the latest data.
It is the first time that the German discounter has entered the UK's 'Big Four' supermarket hierarchy since they opened their first UK store back in 1990.
The latest figures from Kantar have shown that Aldi's market share has grown by 9.2 per cent of the UK grocery market in the four weeks to August 7, compared to Morrisons’ 9 per cent, reports This is Money.
Earlier this week, The Daily Record reported that the popular chain was expected to take the coveted spot from the long-reigning Morrisons, who had seen a fall in market share.
This time last year, Morrisons held 10 per cent of the UK's grocery market when US private equity firm Clayton, Dubilier and Rice bought them over, reports The Grocery Gazette.
Aldi's surge in market shares comes as shoppers across the country have been battling rising prices due to soaring inflation during the cost of living crisis.
Combined with rising prices at the supermarket, households have been making the switch to discounted stores such as Aldi and its rival Lidl to keep their grocery costs down.
The new figures also mean that this is the first time that a discounted chain has entered the UK's 'Big Four' hierarchy, which has usually consisted of Asda, Tesco, Morrisons and Sainsbury's.
But the Big Four supermarkets have faced tough competition from the German discounted chains, which has led them to begin offering their own 'Aldi Price Match' and Price Cuts campaigns.
Aldi's new position as a Big Four grocer comes as the discounted chain has begun to expand its presence in the UK grocery market. The supermarket currently operates 950 stores across the UK, and they are expected to open even more as part of a multi-billion dollar UK expansion plan.
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