Aldi has been named as the UK’s lowest-priced supermarket this Christmas by trade magazine Retail Week in an independent price comparison survey. In a comparison of 50 everyday items, including festive favourites such as turkey, Christmas pudding and mince pies, Aldi’s basket cost nearly £10 less than any other UK supermarket at £89.14.
The Big Four supermarkets were, on average, 15% more expensive than Aldi at £102.64, while its most expensive rival, Waitrose, cost 54% more at £136.99. The results echo those of consumer champion, Which?, whose own research found the Big Four to be 16% more expensive than Aldi, which was once again the UK’s lowest-priced in November.
Julie Ashfield, Managing Director of Buying at Aldi, said: “The cost of a Christmas shop has never been more important, so it’s timely that Retail Week has taken an independent look at who remains number one for price.
