Bosses at Aldi have pledged to prioritise lower prices over short-term profits as they warned that the cost-of-living crisis is "worsening" for millions of households.
It came as the supermarket chain saw profits slump significantly last year after the firm witnessed rising costs and invested in pricing. The UK operation of the German discounter revealed that pre-tax profits tumbled by 86.5% to £35.7 million in 2021, compared with the previous year.
Giles Hurley, chief executive of Aldi UK and Ireland, said: "Preserving our price discount and rewarding our people will always be more important to us than short-term profit. Being privately owned means we can keep our promises even when times are tough."
