Aldi has teamed up with Bowel Cancer UK to make a major change to its' toilet roll packaging that will help spread an important message.
The discounted supermarket chain will help customers notice the signs and symptoms of bowel cancer by listing them on the packaging of millions of loo rolls. It comes after high-street retailer M&S also included the bowel cancer red flags to look for onto their toilet paper packaging earlier this year.
The retailer's move was inspired by Dame Deborah James who has been battling terminal bowel cancer since 2016. Wales Online reports that Aldi made the change in response to the cancer charities #GetOnARoll campaign, which urges supermarkets to put the symptoms where people need to see them most.
