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Evening Standard
Evening Standard
Josh Barrie

Aldi launches pigs-in-blankets themed restaurant for Christmas

The supermarket Aldi says it expects to sell 43 million pigs-in-blankets this year, up from 38 million in 2022, while polling from YouGov claims the dish is the tenth most famous British dish. The public apparently consumes more than 400 million each Christmas. 

So no wonder, then, that Aldi will this year open a restaurant dedicated to “bottomless” pork-in-pork, a PR stunt that presents the most eager in Britain the opportunity to eat a never-ending supply. 

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