Aldi has jokingly told M&S favourite Percy Pig to "move over" - with launch of Kevin the Carrot jelly sweets named after its popular character. The Kevin sweets will arrive in the supermarket's confectionary aisle later this month.
The orange-flavoured, carrot-shaped treats will be available in two versions depending on shoppers' tastebuds - sweet or sour. Aldi says they will be made to a vegan formula so they can be enjoyed by all.
Kevin has been a fixture of Aldi's Christmas season since making his debut in a seasonal advert in 2016. The character and members of his family have since been made available to buy as cuddly carrot toys and Aldi added to the range last year with a Kevin advent calendar.
