Channel 4 has teamed up with Aldi to launch a brand-new factual series that will see the supermarket uncover and ultimately stock exciting new products from the UK's best undiscovered food and drink businesses - propelling them into the big time.
The show is calling for applicants to appear in the 6 x 60 minute series, called Grow With Aldi, which follows the best local British food and drink suppliers competing to win a life changing deal to see their product on sale in Aldi's stores nationwide. From bakers, condiment makers and chocolatiers, to dairy and alcohol producers and everything in between, a group of suppliers will visit the supermarket's headquarters in each episode to pitch their products to an expert judging panel.
After a detailed process of deliberation the suppliers will be whittled down to finalists who will have to face a crucial home visit to prove their goods can be mass produced. The winner of each episode will be awarded a contract to supply Aldi's 950 UK stores, reports Hull Live.
