Can Aldi's own-brand versions of the UK's favourite biscuits hold a candle to the much-loved originals? Bristol Live reporter Louisa Streeting set out to investigate...
For many of us, the biscuit break signposts a much needed pause in the day. While others, mostly parents I imagine, are tormented by the uttering of "can I have a biscuit?" on a daily basis.
McVitie's has undeniably played a vital part in commercialising the sweet treat, propelling them into the mainstream and helping them to become a British household staple. They’ve dominated the biscuit market pretty much since their conception, even citing profits five times more than the next two top competitors in the UK in 2020 - so how do they square up against own brand supermarket versions?
It’s no secret that Aldi has always pushed the boundaries of plagiarism to the limits - just last year the budget retailer found itself in a copyright dispute with M&S over its version of the Colin the Caterpillar cake. Although I will admit its copycat product names never cease to amuse me.
