Discounter Aldi has called time on its popular cheap wine case delivery service as it axes online shopping to concentrate on building up its chain of supermarkets.
Aldi’s bargain booze was a major weapon in the German discounter's battle to win middle-class shoppers from rivals when it started the service in 2015, and it had initially ploughed £35 million into its wine cases deliveries. However there is already a reduced offer on Aldi's website as plans to phase out the deliveries later this month come into effect.
Customers will also no longer be able to order Specialbuys to be delivered to their door as Aldi pulls the plug on its home delivery operation. It is not known exactly when deliveries will stop, but Aldi said it will start winding down all of its online operations later this year. The retailer's click and collect service will continue and will not be affected by the plans.
