Half-term can be a troublesome time as some families with squeezed household budgets worry how to feed or keep children entertained. In order to help parents provide free activities at home during the school holidays, Aldi has donated 10,000 activity books to charities across the UK.
The books which will be shared with families in need nationwide, include games and activities. Alongside recipe ideas for kids, the supermarket will also donate a selection of snacks.
The initiative is part of Aldi’s partnership with community giving platform Neighbourly, which sees the supermarket donate surplus food from all its stores throughout the year to those in need. Neighbourly say their recent research found 89% of local causes have seen demand to provide activities for children increase in the last year, with 94% agreeing that the cost-of-living crisis is impacting children’s access to items like books and toys.
