Budget supermarket Aldi has followed the lead of Asda and Boots in renaming one of its store aisles. From now on, shoppers will notice that the 'feminine hygiene' signage has been replaced in store with 'period products'.
The name change will be welcomed by campaigners, who praised Asda when it changed the name of their ‘feminine hygiene’ aisle to period products in March, with Boots following a month later.
Aldi is updating the signage in its stores for items such as tampons, towels and panty liners to now refer to them as ‘period products’ rather than 'feminine hygiene' products. Campaigners say the word 'hygiene' implies that periods are unhygienic, adding to negative stigma that surrounds menstruating, according to the Manchester Evening News.
