In a crowded festive market, Aldi seems to have decided that the best way to outshine its competitors is to throw the kitchen sink and then some at this year’s Christmas advert.
This year’s campaign comprises not one but two separate ads: the first, which has already been released, is billed as a teaser for the longer second ad. In the first, we follow the story of Kevin the Carrot (making another return) as he attempts to attend the football World Cup. Unfortunately, Kevin gets so excited about kicking a newspaper ball around an airport - in a blatant homage to the Nike 1998 World Cup advert - with his vegetable pals that he misses his flight.
