Aldi is supporting local charities, foodbanks, and community groups across the UK through its Emergency Winter Foodbank Fund this Christmas. The supermarket’s Emergency Winter Foodbank Fund will see it donate £250,000 to help organisations as they prepare to face heightened demand on their services.
The fund builds on Aldi’s partnership with community engagement platform Neighbourly which enables all of Aldi’s 980 UK stores to donate surplus food seven days a week, all year round. Aldi will also be introducing new signage in stores this Christmas to help highlight to customers the most in demand items at foodbanks, as selected by the organisations themselves.
From early December, shoppers looking to donate to foodbanks should look out for the logo on shelves by certain items, such as baked beans, teabags, and toiletries, which can then be dropped at the food donation points located by Aldi’s checkouts. Liz Fox, Corporate Responsibility Director at Aldi UK, said: “We know that Christmas is already a particularly challenging time for many, but this year is understandably going to be even tougher for a lot of households.
