Aldi is known for its budget-friendly bargains but one of the bosses has given an insight as to how to make the most of the Specialbuys aisle.
Avid Aldi shoppers will also know that there are purchases to be had online but not everyone will be aware of a 'secret sale'.
Aldi is the type of supermarket where you pop in for milk and eggs and walk out with a hot tub and chair for the cat. You can shop Aldi Specialbuys here.
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And as the Express reports, one of its managing directors has let shoppers in on how to snap up the best deals and be the first to get at the latest releases.
Julie Ashfield, Managing Director of Buying at Aldi shared the “most surprising Specialbuys” the brand has sold.
She said: “That’s the beauty of Specialbuys they have the ability to really surprise customers.
“When we first sold a kayak or gym equipment or skiing gear it was really extraordinary – now, shoppers expect to see these items in store.”
Specialbuys usually sell out in rapid time, so for any bargain hunter wondering how they can be one of the first to bag a bargain, Julie explained: “Traditionally Specialbuys are found in the middle aisle of Aldi on Thursday and Sunday. But my top tip is to pre-order products online – that way shoppers can get their hands on the very latest Specialbuys before the on sale date.”
Julie also mentioned a “secret sale” for Specialbuys.
She said: “Our legendary Aldi Specialbuys are always in demand and often sell out quickly. Something a lot of shoppers don’t know is that we have a ‘Secret Sale’ section on our website where they can find Specialbuys that are no longer on sale in stores – and they’re normally even cheaper too.”
The Managing Director also shared some of the most unusual items she has put into stores to be sold.
“Five of the quirkiest I think are the Cat Hanging Egg Chair – a special pet version of our popular Hanging Egg Chair, horse riding lessons – when we first launched our equestrian range we also sold lessons and hoverboards – smart tech at an amazingly low price."
3D printers and LED face/eye masks were also on Julie’s list.
Julie also shared the most expensive Specialbuy Aldi has ever sold.
“The most expensive Specialbuy ever was a mini motorised dumper truck: Scheppach Dumper, which cost £999.99. We’ve had some others,” she commented.
“Specialbuys on sale that are up in a similar price range though, including gaming desktops and PCs.
“We also sold a thermal imager for £899.99 and e-bikes for £699.99.”
As for what the most popular Specialbuy is, Julie revealed: “The most requested Specialbuy ever was the outdoor log burner from 2019.
“It’s been so popular that Aldi listened to customers and brought the outdoor log burner back to stores again this year.
“Our very own Kevin the Carrot also continues to be one of our biggest hits with shoppers.
“Last year, on the day of launch, we saw over 75,000 people queue online to get their hands on the new toys.”
As for what the most popular Specialbuy is, Julie revealed: “The most requested Specialbuy ever was the outdoor log burner from 2019.
“It’s been so popular that Aldi listened to customers and brought the outdoor log burner back to stores again this year.
“Our very own Kevin the Carrot also continues to be one of our biggest hits with shoppers.
“Last year, on the day of launch, we saw over 75,000 people queue online to get their hands on the new toys.”
