Aldi boss Giles Hurley has written to customers of the discount supermarket chain as prices of food across the country continue to rocket. Mr Hurley, Aldi's UK and Ireland CEO, said he wants to reassure customers amid the cost of living crisis.
The price of groceries is increasing at its fastest rate in 11 years, adding an extra £271 to the amount average households will pay at the till this year.
Data from Kantar showed that grocery price inflation hit 5.9% in April, as the number of items on promotion decreased. It is the fastest rise since December 2011.
