Aldi has said sorry to shoppers who were unable to buy bottles of Prime after scenes of “absolute carnage” broke out as people tried to get their hands on the energy drink.
Video footage shows the scramble at a number of Aldi stores last Thursday after they stocked up on the viral beverage created by YouTube stars Logan Paul and KSI.
The drink first went on sale in Asda shops in October with customers limited to three bottles each, and Aldi said that it would sell the bottle in a one-off £1.99 promotion last Thursday.