Tesco is not the only major Irish supermarket slicing the price of its bread amid the continuing cost of living crisis.
The German supermarket chains, Aldi and Lidl, which operate several stores in almost every corner of Ireland confirmed to the Irish Mirror that they are also cutting the price of their slice pan in a bid to assist their shoppers as the cost of living slaps over €1,000 a year onto grocery bills.
The reduction comes as the cost of groceries in Irish supermarkets continues to skyrocket, with research showing a 16% rise in prices in the last year.
READ MORE: Tesco cuts the price of bread - days after supermarkets cut the price of butter
In a statement to the Irish Mirror, Lidl confirmed this drop: “We can confirm the price of our private label Medium Sliced White Pan, Toaster Sliced White Pan and Medium Sliced Brown Pan are reduced in stores from tomorrow.
“This price reduction sees our Medium Sliced White Pan (800g) reduced by 10c to €0.89, our Toaster Sliced White Pan (800g) reduced by 10c to €1.09 and our Medium Sliced Brown Pan (800g) reduced by 10c to €0.99.
“We are fully committed to continuing to hold our position as Ireland’s best value retailer and supporting our customers through the challenges of the cost-of-living crisis.”
As reported, Tesco will also be cutting the price of their own brand of bread by 10c a loaf from Thursday.
Aldi also confirmed to the Irish Mirror that it would be “reducing its own label bread products by 10c”.
In a statement to the Irish Mirror, Aldi said: "Aldi has confirmed that it will be reducing the retail prices of its own brand bread products with effect from tomorrow, May 11.
"This price reduction will see Aldi’s sliced pans loafs reduced by 10 cent each to 89 cent (white bread), 99 cent (brown bread) and €1.09 (white Mega-Toast) respectively, while its White/Wholemeal Half pan will be reduced from 89 cent to 85 cent."
"The move is the latest price reduction Aldi has introduced for its customers in the last two weeks, following its recent decisions to reduce the retail price of milk and butter."
Two Irish retailers, Dunnes and Supervalu, have both been contacted by the Irish Mirror regarding the cost of bread in the store. However, given the supermarkets also cut the price of butter last week, it can be assumed that the chains will most likely be dropping prices also.
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