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The Guardian - UK
The Guardian - UK
Business
Sarah Marsh and Rupert Jones

Alcohol-free beer: thirst for healthier options fuels jump in UK sales

Alcohol-free beverages in an aisle
Half of the UK adult population bought a no-alcohol or low-alcohol product during 2022. Photograph: Rene van den Berg/Alamy

Sales of no- and low-alcohol beer are experiencing a summer surge, with brewers boosting production to meet growing demand.

The increasing thirst for beer that is not booze has been attributed to a growing desire among many individuals – particularly some generation Zs and millennials – to lead a healthier lifestyle, coupled with premium brands launching beers that are said to taste more “authentic”.

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