In-store changes which could be brought in under new alcohol advertising proposals would cost the retail sector £96m, according to the Scottish Retail Consortium (SRC).
The Scottish Government is currently consulting on changes to how alcohol is advertised, with one idea suggesting drinks should be kept behind till areas and covered in the same way as cigarettes.
Regulations could also be strengthened to ban sponsorships at sporting and live events, as well as barring distillery and brewery shops from selling branded merchandise.
