
Labor’s successful bid for government – only its fifth victory from opposition since the first world war – was based on an experiment that no one could have known would work.
It was a small-target strategy of a kind that has never seen Labor come from opposition to government at an election in the federal sphere. It offered a low-key campaign, led by a man with 25 years of parliamentary experience. But no one would see Anthony Albanese as a charismatic figure in the mould of Gough Whitlam, Bob Hawke or Kevin Rudd.